Instagram Tour

In Germany, from January to February, APG’s “Health Nut” spokesperson and fashion photographer Jan-Ole Hoffman shared his weight-loss story on Instagram. Multiples times a week, Jan-Ole posted messages about his daily workouts and diet, sharing healthy snacks and recipes with pistachios. The goal of the campaign? Use a real-life testimonial to reach and persuade a large audience of consumers regarding the health and fitness benefits of American pistachios.

Jan Ole Instagram Tour

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American Pistachio Growers Throws Pistachio Harvest Party At the Big Fresno Fair

Monday, February 6, 2023

American Pistachio Growers celebrated the pistachio harvest by giving away pistachio sample packs at KMJ's 100th anniversary celebration at the Big Fresno Fair. KMJ's 100th Anniversary Party included comedian Paul Rodriguez and the Tower of Power, a rhythm and blues, soul and funk band, who were popular in the '60s and '70s.

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Pistachio Party at the Clovis Farmer's Market

Monday, February 6, 2023

American Pistachio Growers threw a pistachio party at the Clovis Farmer's Market in September. Chefs from the Institute of Technology created pistachio dishes including pistachio bark, pistachio cookies and pistachio pie for booth visitors to sample. Several local vendors joined the party by sharing their own pistachio treats.

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American Pistachio Growers Present at Spazio Nutrition Conference in Italy

Monday, February 6, 2023

On October 14, APG exhibited and sponsored a presentation at the Spazio Nutrition Conference in Italy. In his presentation, APG nutrition expert Giorgio Donegani spoke about the role of American pistachios in the Mediterranean Diet and announced the good news that pistachios are an antioxidant powerhouse.

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