American Pistachio Growers held a virtual press conference with professional soccer player Jesse Lingard, to introduce him as APG's newest ambassador to the European and U.S. media. The two-day event took place from Jesse's home in Manchester, England, on July 23-24. 

On October 27, American Pistachio Growers partnered with Runner's World magazine for a Marathon Camp in Beijing. Twenty-five professional runners and 11 journalists attended the camp, which covered race preparation from training to nutrition and recovery foods such as pistachios.

American Pistachio Growers launched its first-ever promotional campaign in India this month with advertising, retail promotions, endorsements, and a new website. 

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.